Wing Cloud was co-founded by CEO Elad Ben-Israel, creator of myriad open-source projects in the cloud infrastructure space such as the AWS CDK, CDK for Kubernetes, JSII, and Projen; and COO Shai Ber, a former software developer at Microsoft, investor, and founder who went on to sell his company Aniways to Verizon back in 2015.

Winglang aims to solve the following developer pain points:
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1. Friction – The pressure to release code faster, the increased complexity of cloud application deployments, and lack of clear boundaries between developer and DevOps roles lead to increased friction that impacts the developer experience.
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2. Cognitive load – Developers are overwhelmed by the management overhead of supporting and maintaining ever-increasing amounts of code. They often need to deal with cloud mechanics such as IAM policies and networking, which keeps them from focusing on writing functional code.
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3. Context switching – Having to work with multiple tools and services in CI/CD pipelines causes developers to constantly switch context, which in turn may impact code quality and security, and lead to slower releases.
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4. Slow iteration cycles – Developers spend significant amounts of time deploying, testing, and debugging distributed, increasingly complex cloud applications due to the need to provision and manage cloud resources in a remote environment.

Wing was built from the ground up to make it an ideal choice for building applications on any cloud. It models cloud infrastructure as a first-class citizen, and allows application code to interact with it naturally across the boundaries of the distributed system. Wing compiles to Terraform and JavaScript which can be deployed with standard tooling to any supported cloud provider.